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Build Your Company Profile
Before You Start Marketing.

Marketing your business is vital to attracting and retaining customers. But before you start marketing your business, make sure you understand who you’re targeting…by understanding these important aspects about your business.

Sales and Revenue
  • Current annual sales
  • Past year/over year growth
  • 5 year goals
Customers
  • Where do you get the best revenue?
  • Great opportunity for growth
General Information
  • Your company contacts
  • Company overview
  • Industries you serve
  • Product and/or service
  • Pain points/problems you face
Your Sales Team
  • Do you have a sales team?
  • Your sales process
  • Competition – who are they?
  • Current marketing efforts
  • Top 3 goals for new marketing efforts?
  • Current marketing budget
Customer Profiles
  • Companies you target?
  • What departments/titles?
  • What are the barriers you face?
  • How do you communicate with them?
Your Brand
  • Why do you do what you do?
  • Tagline
  • 30 second pitch
  • Competitive advantages
  • Positioning in the marketplace